| Main Focuses |
- Digital Marketing
- Sustainable Marketing
- Voice Interfaces
- Algorithmic Consumption
- Decluttering
- Sustainability
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| Fields of research |
- Digital Consumer Research
- Sustainable Consumption
|
| Education |
She graduated from the University of Passau in 2010 with a bachelor's degree in cultural and business studies and in 2012 with a master's degree in business administration. She then completed her doctorate in business administration at the University of St.Gallen (HSG) in 2015. The title of her doctoral thesis is “Diving into Consumerism - Exploring Tensions in Alternative Markets”. Her doctoral thesis was supervised by Prof. Dr. John Schouten. From 2013 to 2015 she worked as a research assistant at the Institute for Customer Insight at the University of St.Gallen. Afterwards, she spent a year as a visiting researcher at the Aalto University School of Business in Helsinki, Finland. In 2016, she returned to the University of St.Gallen as a post-doctoral fellow. Since July 2016, she has been an Assistant Professor of Marketing at the University of Southern Denmark, Denmark. |
| Professional Career |
Johanna graduated from the University of Passau in 2010 with a bachelor's
degree in cultural and business studies and in 2012 with a master's degree in
business administration. She then completed her doctorate in business
administration at the University of St.Gallen (HSG) in 2015. The title
of her doctoral thesis is "Diving into Consumerism - Exploring Tensions
in Alternative Markets". Her doctoral thesis was supervised by Prof. Dr.
John Schouten. From 2013 to 2015 she worked as a research assistant at
the Institute for Customer Insight at the University of St.Gallen.
Afterwards, she spent a year as a visiting researcher at the Aalto
University School of Business in Helsinki, Finland. In 2016, she
returned to the University of St.Gallen as a post-doctoral fellow. Since
July 2016, she has been an Assistant Professor of Marketing at the
University of Southern Denmark, Denmark. |
| Awards |
2020 Sidney Levy Award (awarded by the Consumer Culture Theory Consortium)
2020 Ferber Award (awarded by the Association for Consumer Research)
2020 Rigor & Relevance Award (honorable mention; awarded by the Swiss Academy of Marketing Science) |
| Talks |
Johanna Gollnhofer regularly presents the following topics to managers and the boarder public: brand management, voice techonologies, food culture and food waste.
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| Additional Information |
I study sustainable and digital market transformations. Markets are complex social systems and comprise multiple actors, including consumers, marketers and regulators. I focus on digital advancements and/or consumer movements in their capacity to demand and bring change in markets. My findings offer insights into the creation of new business models, strong customer experiences and brand management/marketing in the digital age. |